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Fancy toaster ovens with convection heat have a one-touch “smart cookie” option so that store-bought dough can go from refrigerator to plate without a thought. Microwaves have graduated to buttons for pizzas, breakfast sausage and omelets.

That’s not to say that expensive knives, “Top Chef” cookbooks and home canning equipment aren’t popular in some circles. But the big money is made selling appliances designed on the assumption that cooking skill matters less than shopping skill.

Consider that in the $3.8 billion category called small kitchen electrics, sales were up almost 9 percent from 2008 to 2009, according to market research by the NPD Group. Meanwhile, sales of housewares — that includes knives, pots and pans — were down 11.5 percent.

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Kitchen Gadgets Take the Fast-Food Mentality Into the Home - NYTimes.com

This article makes me incredibly, incredibly sad.

17 March 2010 ·

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