Megan West(erby) 19
Clipped to just the part that makes me sigh and say “Yup.” spytap: More often than not, a “brand” overshadows the “people” who make the brand work, but most people I know prefer interacting with other people online, not with corporate marketing strategies. Newsweek makes me laugh and pay attention because they allow certain personality quirks of the people who work there to shine through; which is such a simple and still underutilized thing.

Clipped to just the part that makes me sigh and say “Yup.”

spytap:

More often than not, a “brand” overshadows the “people” who make the brand work, but most people I know prefer interacting with other people online, not with corporate marketing strategies. Newsweek makes me laugh and pay attention because they allow certain personality quirks of the people who work there to shine through; which is such a simple and still underutilized thing.

17 March 2010 ·

19 notes

  1. ronenreblogs reblogged this from spytap
  2. insidethishourglass reblogged this from spytap and added:
    Totally true! I’ve actually been telling people about...of its complete awesomenimity …...
  3. kl7 reblogged this from spytap and added:
    Here here! Their tumblr has even made...few issues recently.
  4. quirksanddaisies reblogged this from spytap and added:
    Agreed! Go Newsweek!
  5. meganwest reblogged this from spytap
  6. spytap posted this

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Megan gets paid to create stuff on the internet. She is just as surprised about that as you are.

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