"The future of communications requires the consideration of sociological principles when integrating Social Media into the marketing chemistry. This is one of the most important points where we simply need to stop and think about things. As in all of marketing, the most effective campaigns start with listening, reading, watching, and observing. In the world of Social Media, this is not an option. It’s dependent on Sociology and the study of people and cultures online before we even think about engaging them in conversations."
~ Cultural Voyeurism and Social Media | Brian Solis This is a distilled and academic summation of the unease I’ve felt with our ‘behind a curtain’ approach to social media - and it’s from 2008. It’s leaving me a little glum, to be honest. The Academy as an organization can say it’s engaged but I’ll continue to feel like a part-time cultural voyeur, invisibly on the far side of the fence from 9-6.
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Megan gets paid to create stuff on the internet. She is just as surprised about that as you are.
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