"The (non-search) time Americans spend online is actually monetized per user hour at a rate roughly equivalent to what television is, when you exclude search — and considering the interactive nature of the Web, this very parity means the online medium is far behind where it should be from an advertising and monetization perspective"
~ Internet Evolution - Rob Leathern - Online Time Not Worth What It Should Be “Trading traditional dollars for digital cents”, explained. (via everythingismedia)
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