"The (non-search) time Americans spend online is actually monetized per user hour at a rate roughly equivalent to what television is, when you exclude search — and considering the interactive nature of the Web, this very parity means the online medium is far behind where it should be from an advertising and monetization perspective"

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Internet Evolution - Rob Leathern - Online Time Not Worth What It Should Be

“Trading traditional dollars for digital cents”, explained.

(via everythingismedia)

7 October 2009 ·

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