Megan West(erby)
Rand Rolls Off the Press - Brand New Most of us are wired to react negatively to anything that rids the world of yet another Rand logo. Like many, I am an admirer of this logo and I’m sad to see it go. But it’s crystal clear that the world in which Rand created identities is not the same world they exist in now and most are reaching their expiry date… IBM being the exception. So, yes, it’s lamentable to see Rand’s work slowly dissolve in this über branded era where form doesn’t follow function but the bottom line.

Rand Rolls Off the Press - Brand New

Most of us are wired to react negatively to anything that rids the world of yet another Rand logo. Like many, I am an admirer of this logo and I’m sad to see it go. But it’s crystal clear that the world in which Rand created identities is not the same world they exist in now and most are reaching their expiry date… IBM being the exception. So, yes, it’s lamentable to see Rand’s work slowly dissolve in this über branded era where form doesn’t follow function but the bottom line.

1 October 2009 ·

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About Me

Megan gets paid to create stuff on the internet. She is just as surprised about that as you are.

She lives other places online, too.

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