Megan West(erby)

In layman’s terms, that means when ads appear for dish soap, consumers change their environment — go to the bathroom or kitchen, pick up a magazine, call someone on the phone, or toy with a laptop computer, things other than watch the 30-second spot on TV. “During commercial breaks,” the report says, “people were observed shifting their primary attention.” (via Thought Gadgets: Nielsen confirms advertising impressions are often fiction)

26 August 2009 ·