Chris Molanphy's column this week, on how the iTunes Store helped reverse-engineer the singles-marketing plan for Adele's "21," is particularly great.
Also it made me think of my essay on readers serving as assignment editors from last year.
This boils down to, “The label chose the fan favorite as the next single!” instead of “The label determined the next single on its own or with some radio input,” and doesn’t that sound like something labels SHOULD do now?
I’m no fan of radio (it’s my least favorite of all broadcast media), in part because the underlying methodology for success is one that purposefully de-emphasizes audience autonomy. I appreciate the way this article traces the success of one Adele single and how that success is a metaphor for changing industry influence.
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parklakespeakers reblogged this from maura and added:
This article on how “Set Fire to the Rain” ended up at #1 in the US despite not originally being picked as the single is...
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meganwest reblogged this from maura and added:
This boils down to, “The label chose the fan favorite as the next single!” instead...“The...
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