Megan West(erby)

"Unfortunately, brands played a huge role in creating this monster, as Smith himself acknowledges in his post. In an effort to woo ‘influencers’, brands have hooked some groups of bloggers on free products and free meals and it’s not even cool for those groups anymore; it’s now an entitlement, the non-negotiable price of admission."

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BlogHer ‘09 reveals the ugly side of social media | Blog | Econsultancy

The flip side of the opportunity-for-exposure coin?

30 July 2009 ·