Megan West(erby)

"

EA should have expected the campaign to be talked about when they chose a social medium like Twitter to run it. They should have known that more than just their primary target market for this game would get wind of it.

EA could have:

* Admitted they were wrong, rather than contend that their customers have misinterpreted the situation. The customer is always right.
* Responded to individual tweets and comments to show that they are actually listening to people rather than just saying that they are in a blanket statement posted on Twitpic (of all places.) In fact, one critic has made it easy for them and started an archive of EAFail.

"

~ Social Media Marketing with Twitter: The EA Comic-Con

27 July 2009 ·