"Alas, even the most aggressively marketed chocolate isn’t recession-proof. While Torres has yet to fire a single employee, he figures sales will be off 20% this year. To shore them up, in May Torres launched a new ice cream line (anchored by five assorted chocolate flavors), which he aims to peddle by driving around a custom-made ice cream truck, outfitted with a French church bell. “I don’t believe in waiting for things to get better,” he says."

~ Sweet Talker - Forbes.com

30 June 2009 ·

About Me

Megan gets paid to create stuff on the internet. She is just as surprised about that as you are.

She lives other places online, too.