"And parasites certainly try to get away with a lot. With their masterful search engine optimization — which produces what I call the HuffPostification of headlines, titles that sound like a fifth-grader or a caveman (or, in the most successful of cases, a fifth-grader caveman) composed them and frequently feature the word “awesome” — they have perfected the craft of giving machines what algorithms think people want, then collecting money for it. Never mind the cultural footprint."
~ Free Ride: Digital Parasites and the Fight for the Business of Culture | Brain Pickings I can’t express enough how much I admire Maria Popova.