"They mask nothing and it’s proof that Dead Weather’s central motive is to try recklessly to capture a moment rather than to strive meticulously for perfection. White, for one, is noticeably frustrated at how rare that trait has become. “All I can think to do is to fight against technology,” he says. “We’re at a time in music when everything is nailed to the f***ing grid. It’s the age of digital perfection. People just make their songs perfectly in tune, have the vocals in perfect pitch, and it seems like the only way to be punk and rebellious is to not do that and record and perform realistically. To make something real and soulful."
~ Dead Weather: Jack White’s other other band - Times Online