Megan West(erby)

"If a status update reaches a social network but no one sees it, does it exist? My friend and associate Nate Elliot is working on a report about how marketers can overcome social media clutter. I’m anxious to see his recommendations, but this much is clear: In a future where being relevant will be vital, marketers must get people to have authentic conversations about products and services and not merely to click “Like” buttons or tweet hashtags."

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MediaPost Publications Google vs. Facebook And How Marketers Win (Or Lose) In 2011 09/01/2010

I dislike generating content just for the sake of generating content. In my personal spaces I tend toward things that are interesting specifically to me and my own. Whether or not I’ve explained or figured out why something’s interesting is another matter.

The fastest way brands have over-saturated internet channels is by simultaneously prioritizing the numbers game and de-emphasizing the importance of reaching individuals as individuals. Great, you have an email newsletter that has images and looks glossy and lets you know how many people opened it. The likelihood is that people have images disabled and will unsubscribe after 2-5 irrelevant emails.

We already have too many broadcast media channels and outlets. Stop ignoring the internet’s potential by replicating the same patterns of behavior.

And all of the sudden I feel like Barrett.

2 September 2010 ·