If a status update reaches a social network but no one sees it, does it exist? My friend and associate Nate Elliot is working on a report about how marketers can overcome social media clutter. I’m anxious to see his recommendations, but this much is clear: In a future where being relevant will be vital, marketers must get people to have authentic conversations about products and services and not merely to click “Like” buttons or tweet hashtags.
I dislike generating content just for the sake of generating content. In my personal spaces I tend toward things that are interesting specifically to me and my own. Whether or not I’ve explained or figured out why something’s interesting is another matter.
The fastest way brands have over-saturated internet channels is by simultaneously prioritizing the numbers game and de-emphasizing the importance of reaching individuals as individuals. Great, you have an email newsletter that has images and looks glossy and lets you know how many people opened it. The likelihood is that people have images disabled and will unsubscribe after 2-5 irrelevant emails.
We already have too many broadcast media channels and outlets. Stop ignoring the internet’s potential by replicating the same patterns of behavior.
The good Doctor is now in a vague military type jacket with a T-shirt underneath, that ideally changes logo/style each episode, showing off something cool and British or, I don’t know, Sciency.
And he’s addicted to sucking on lollipops.
K9 is now a know-it-all cyborg Pomeranian.
Outside of my not-so-secret hope that all the Doctors won’t be white dudes this is A++. Especially the Pom.
But best of the bunch were the Cribs, back with dad Johnny Marr after a few shows on their own. They play a brilliantly aggressive set on hometurf where we’re reminded that Mirror Kisses and You Were Always The One are among the best songs of the 21st century. If only they’d smoked more crack, had dalliances with supermodels and spent a few months in prison, they’d be fully deserving of a slot higher up the bill.
Because that’s the thing: To dismiss something because it’s popular, in the sprawling digital marketplace, is to be willfully ignorant of an emerging skill set within the new media world: the ability to get seen. It’s a complicated formula that involves the constant creation of new content, regular communication with one’s audience, endless networking and collaboration with other creators and lightning-fast response to popular topics. It’s all about connection.
So much of the American economy is based on GDP that comes from waste, environmental pillage, urban sprawl, bad planning, people going farther and farther with no land use planning whatsoever and leading more miserable lives. That GDP is thrown on top of all the GDP that comes from gambling and fraud of one kind or another. It’s a more straightforward description of what Kenneth Rogoff and the Economist would call the financialization of the American economy. That transformation is a big part of the American economic model as it has morphed in some very perverse directions in the last 30 or 40 years. It’s why the collapse here is going to take a much more serious long-term toll in this country than in the decades ahead.
